Keynote Speaker · CPO & Co-Founder, Adesco

I built a fintech
with two people
and AI.

Keynote & workshop speaker · AI, product & fintech · English & Hebrew

No large dev team. No agency. 90 days to a complete platform. I did it, then I built the system so anyone can. These talks are about what actually happened.

David Balsam is a keynote and workshop speaker on AI-native product building, small-team execution, and fintech. Co-Founder and CPO of Adesco. Former product leader at Melio. Available worldwide in English and Hebrew. Book David for your conference or email david@adesco.co.il.

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Featured at PM Live 2026 · UXI Conference · Google for Startups Israel

Past stages
PM Live 2026 UXI Conference ProductX Startup for Startup Geektime Code ProductTank 8200 Accelerator Genesis Accelerator Google for Startups Israel Fusion VC TLV University Reichman University
On Stage

Watch David speak.

A 120-second video tells more than a 10-page bio.

Speaker Kit

Keynote topics.
One honest story.

Built from what I actually do every day: running a company, shipping product, and building with AI every day. Real cases, real frameworks, nothing theoretical.

01

"Two People, One AI, New Fintech Company"

The full story of building Adesco from zero: product, compliance, backend, and live customers with two people and AI as the force multiplier. What we got right, what almost killed us, and the exact model we run today.

Your audience leaves with

  • The Builder/Architect framework and how to apply it on any team
  • A clear model for deciding what AI can own and what it cannot
  • Specific first moves they can take with their team in the next 30 days
45 min Keynote Founders · Leaders
02

"The Builder Mindset: AI-Native Product"

What product management looks like when AI removes every translation layer between idea and user. The Builder/Architect framework, the prompt-as-spec model, and how PMs need to rethink their role from the ground up.

Your audience leaves with

  • A new mental model for the PM role in an AI-native workflow
  • The prompt-as-spec method and how to apply it immediately
  • How to restructure team responsibilities around what AI can now own
45 min Keynote · Workshop Product Teams · PMs
03

"The Psychology of AI Adoption"

Why brilliant teams resist AI and how to change that. Drawing on behavioral psychology and real transformation work with companies across Israel, this talk gives leaders a practical model to shift how their organization actually uses AI.

Your audience leaves with

  • The five patterns behind AI resistance in smart, capable teams
  • A staged adoption framework that matches how people actually change
  • Practical interventions leaders can use without a formal change program
45 min Keynote Leadership · Enterprise
04

"Zero to Product: Building MVPs in the AI Era"

The rules for building an MVP changed. AI removed the translation layer between idea and working product, but most founders are still operating on the old playbook. This talk shows what MVP development actually looks like today: how to scope it, what AI can own, where shortcuts backfire, and how to get to real users in weeks not months. Built from the experience of shipping a complete platform in 90 days.

Your audience leaves with

  • A practical scoping framework for AI-assisted MVPs from day one
  • How to decide what to build vs. what to delegate to AI vs. what to skip entirely
  • The five validation shortcuts that actually work and the three that waste your runway
45 min Keynote · Workshop Founders · Builders
05

"Story is Strategy: Storytelling for Founders and Builders"

The builders who move fastest are not always the most technical. They are the ones who can make people care. This talk applies behavioral psychology to the craft of storytelling: how to structure a founding narrative, how to pitch without pitching, how to get team buy-in before you have proof, and how to build a personal brand that works while you work. Practical, direct, and built from 15 years of doing it in rooms where it mattered.

Your audience leaves with

  • A repeatable story structure that works for pitches, launches, and team alignment
  • The psychology behind why certain narratives move people and others do not
  • How to build a personal brand as a founder without becoming a content machine
45 min Keynote · Workshop Founders · PMs · Leaders
Podcasts & Media

Podcasts and media.

Nine appearances on product management, AI, and building with technology.

YouTube
AI Thinkers
How AI accelerates the shift from service business to product company.
YouTube
PMMiya Podcast
User research fundamentals: why interviews matter and how to run them well.
YouTube
AI פשוט
How to modernize any company with AI, from legacy operations to advanced workflows. (Hebrew)
Spotify
Mozzarella
Building AI-powered operating systems inside organizations during the agent era.
Spotify
The Engagement Lab
Driving engagement in process-based products through user research and behavioral insight.
Spotify
Productivy
How to establish product baselines when you have no historical data to start from.
Spotify
The Neighbor's Product
Entering fintech as a first PM hire, understanding B2B customers, and scaling a product team.
SoundCloud
Product Podcast
How cognitive biases affect product decisions and frameworks for building more rational processes.
Spotify
Design Club
Connecting product teams to business metrics and building a culture of data-driven decisions.
On Stage

Photos from live events.

About David

Builder.
Speaker. CPO.

David Balsam speaking at UXI Live conference

I am Co-Founder and CPO of Adesco, a bootstrapped, profitable fintech running on AI-native workflows. My co-founder and I shipped a full multi-tenant payment platform, backoffice, third-party integrations, and regulatory compliance in 90 days. Two people. No external dev team.

That became a talk. The talk became a methodology. The methodology became a playbook used by hundreds of PMs and founders every week.

Before Adesco: first PM at Melio, the fastest-growing B2B payments company in the USA. Led the product building of the first online freight marketplace at Freightos. VP Product Leading cloud cost optimization and product strategy at PointFive. Fifteen years of shipping at high-growth companies taught me what fast actually looks like. The last two years have been about pushing that ceiling further.

When I stand on your stage, I can answer any question from live experience. I am building with AI every single day. Not in retrospect. Right now.

Languages English and Hebrew
Availability Worldwide, in person or remote
Session formats 30, 45, or 60-minute keynotes. Workshop extensions available for all three talks.
Best fit for Product and AI conferences, fintech events, corporate innovation days, startup ecosystems
Response time Within 24 hours

Building with AI? Read the free playbook.

For PMs and founders, not event bookers: the exact frameworks and prompts used to build Adesco. Used at PM Live 2026 and by hundreds of teams worldwide.

Read the playbook

Book David
for your stage.

Conferences, corporate innovation days, product summits, team workshops. Available worldwide in English and Hebrew. Tell me about your event and I will get back to you within 24 hours.

Prefer email? david@adesco.co.il

Responds within 24 hours
Available internationally
English and Hebrew
FAQ

Questions event bookers ask.

Quick answers for conference and event bookers.

Who is David Balsam?

David Balsam is Co-Founder and CPO of Adesco, a keynote speaker on AI-native product building and fintech, and former product leader at Melio. He speaks at conferences worldwide in English and Hebrew.

What does David Balsam speak about?

David speaks on AI-native product development, building companies with small teams and AI, fintech execution, MVP development in the AI era, AI adoption psychology, and storytelling for founders. Sessions run 30 to 60 minutes as keynotes or workshops.

How do I book David Balsam for a conference?

Use the form above or email david@adesco.co.il with your event name, date, audience size, and preferred talk topic. David responds within 24 hours.

Does David speak in Hebrew?

Yes. David presents in English and Hebrew, in person or remotely, for audiences worldwide.

What is the “Two People, One AI, New Fintech Company” talk about?

It is David’s signature keynote on building Adesco, a full fintech platform, with two people and AI in 90 days. The audience learns the Builder/Architect framework, what AI can own versus what it cannot, and practical first steps for their own teams.

What companies has David worked at?

David was among the first product managers at Melio, led product building of the first online freight marketplace at Freightos, was VP Product at PointFive, and is now Co-Founder and CPO of Adesco.